Lenka Táchová - Foodstyling
The Creator“Reel Goodies”
Serves Advertising agencies, film production companies, print media publishers, food brands
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Lenka Táchová - Foodstyling anchors on Red (#f4dad2) as their primary brand signal, paired with Yellow (#cecebb), and accented by Yellow. The palette leans warm — inviting and energetic.
#f4dad2
Primary
#cecebb
Secondary
#6c6f2b
Accent
#ff4614
Accent
#935c3f
Accent
#563124
Accent
Typography
Headings set in sharpsans-bold (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Lenka Táchová - Foodstyling uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Lenka Táchová - Foodstyling is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_singular
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Lenka Táchová
The website is a personal portfolio showcasing her work.
Burnt Orange
Used as an accent color, evoking warmth and appetite.
Open Sans
Used for body text, providing a clean and readable experience.
High-Quality Food Photography
Professional, appetizing images of food.
Reelgoodies script
The 'Reelgoodies' logo features a playful, handwritten-style script with a distinctive, looping 'R'.
Bright food photography
The food photography is bright, airy, and focuses on close-up shots of the food with shallow depth of field.
Hand-drawn arrow
A hand-drawn arrow illustration points to the food, adding a playful and informal touch.