Ford AUTO IN
The Everyman“Nenechte si ujít jedinečnou možnost seznámit se s plně elektrickým modelem EX60.”
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Ford AUTO IN anchors on Blue (#82a8c8) as their primary brand signal, paired with Blue (#055192), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#82a8c8
Primary
#055192
Secondary
#c7d8e7
Accent
#5f90b9
Accent
#afc7dc
Accent
#686868
Background
Typography
Headings set in Rubik (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ford AUTO IN uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Ford AUTO IN is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
Ford AUTO IN is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ford AUTO IN. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Ford Blue (#055192)
Dominant color associated with the Ford brand, used in the logo and website elements.
Rubik
Modern sans-serif font used for headings, providing a clean and approachable look.
AUTO IN logo
The AUTO IN logo features a bold, sans-serif typeface with the 'AUTO' portion in gray and the 'IN' portion in blue.
Social Media Intelligence
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