What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Ford CARent anchors on Blue (#2e96cd) as their primary brand signal, paired with Blue (#d9ecf6), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#2e96cd
Primary
#d9ecf6
Secondary
#b0d7ec
Accent
#81c0e1
Accent
#55aad6
Accent
#fcfdfe
Background
Typography
Ford CARent uses Antenna across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Ford CARent uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Ford CARent is formal and professional, authoritative and decisive, cool and detached.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
Ford CARent is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ford CARent. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoSocial Media Intelligence
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