Formata
The Creator“Dobrá vizuální identita vyjadřuje esenci značky a je nezpochybnitelnou konkurenční výhodou. Začínáme návrhem logotypu, pokračujeme definováním základních prvků vizuálního stylu a jejich rozpracováním”
Serves Businesses seeking branding and visual identity services
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#333333
Text
#000000
Background
#b7b7b7
Accent
#575454
Accent
#828282
Accent
#171616
Background
Typography
Headings set in neue-haas-grotesk-display (a sans-serif — clean, modern, and optimized for digital), body in neue-haas-grotesk-text (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Formata is authoritative and decisive.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Brand Codes
#333333
Dark gray color used for the main text and elements, providing a modern and sophisticated feel.
Dělníci designu
Tagline translating to 'Workers of Design', emphasizing their dedication and craftsmanship.
Social Media Intelligence
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