Formotor.cz
The Ruler“Autopříslušenství, Autovýbava a Autodoplňky obchod - ForMotor.cz”
Serves Car owners and enthusiasts
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Formotor.cz anchors on Blue (#2477ad) as their primary brand signal, paired with Blue (#b9ddf0), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#2477ad
Primary
#b9ddf0
Secondary
#5193bd
Accent
#146699
Accent
#83b6d7
Accent
#e2e2e3
Accent
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Formotor.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Formotor.cz is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on PrestaShop, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Formotor.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Formotor.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Steel Blue
Used for the logo and primary accents, specifically #4489b5.
Open Sans
Used for headings and body text, providing a modern and readable feel.
Product Category Naming
Products are named based on their automotive category (e.g., 'Autobaterie', 'Autožárovky').
Social Media Intelligence
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