What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Fotr Fashion anchors on Pink (#7d0d2c) as their primary brand signal, paired with Red (#966b74), and accented by Pink. The palette leans warm — inviting and energetic.
#7d0d2c
Primary
#966b74
Secondary
#88364c
Accent
#a8a7a3
Accent
#362c34
Accent
#eae7e5
Accent
Typography
Headings set in helvetica (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Fotr Fashion uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fotr Fashion is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on PrestaShop.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
Fotr Fashion is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fotr Fashion. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Fotr
Using the word 'Fotr' (Dad) in the brand name to create a familiar and approachable image.
Fotr Fashion Logo
The logo features a stylized "ff" in a bold, serif font, with "otr" stacked above "ashion" in a smaller, sans-serif font, all within a circular frame.
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