What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Fplan anchors on Purple (#7f54b3) as their primary brand signal, paired with Yellow (#777335), and accented by Green. The palette leans warm — inviting and energetic.
#7f54b3
Primary
#e9e6ed
Surface
#777335
Secondary
#000000
Text
#ffffff
Background
#7ad03a
Accent
Typography
Headings set in Familjen Grotesk (a sans-serif — clean, modern, and optimized for digital), body in Arimo (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Fplan is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
#7f54b3
Purple used for the main elements, conveying a sense of creativity and innovation.
Familjen Grotesk
Used for headings, providing a modern and clean look.
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