What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Frančík anchors on a vivid Red (#ec161e) as their primary brand signal, paired with Red (#f9c3c6), and accented by Red. The palette leans warm — inviting and energetic.
#ec161e
Primary
#f9c3c6
Secondary
#f38489
Accent
#ef4d53
Accent
#2e383e
Accent
#705d52
Accent
Typography
Headings set in Limelight (a display face — designed for headlines and visual impact), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Frančík uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Frančík is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Klatovy, CZ.
CZ
Klatovy, CZ
local
cs
Frančík is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Frančík. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Red
Used for the logo and accents, creating a vibrant and attention-grabbing look.
Limelight
Used for headings, giving a unique and slightly retro feel.
nenajdeš obchod takový
Tagline used to emphasize the uniqueness of the store.
Cartoon Woman
A cartoon woman with a red bow in her hair appears on the website.
Oval Logo
The logo is an oval shape with the company name inside.
Social Media Intelligence
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