What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Franimal anchors on Green (#238220) as their primary brand signal, paired with Blue (#01488b), and accented by Green. The palette leans warm — inviting and energetic.
#238220
Primary
#01488b
Secondary
#71be1e
Accent
#d4cead
Accent
#a98d73
Accent
#6f5352
Accent
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Franimal uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Franimal is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on inpage.
Market Presence
Local market, headquartered in Dobruška, CZ.
CZ
Dobruška, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#238220
Green color used for key elements like buttons and highlights.
Roboto
Used for body text, providing a modern and readable experience.
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