FREE-MOTO logo

FREE-MOTO

The Everyman
Automotive·Motorcycle Dealership·free-moto.cz

Serves Motorcycle enthusiasts in Moravia

Open SansReliableApproachableEnthusiasticModern11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityCustomer ServicePassionCommunity

Color Intelligence

FREE-MOTO anchors on a muted Blue (#80939f) as their primary brand signal, paired with Orange (#c5ae78). The palette leans warm — inviting and energetic.

#bfbebb

Background

#272522

Text

#f7f7f7

Background

#494640

Text

#80939f

Primary

#c5ae78

Secondary

warm palette(5w/1c)Gray · Blue · Orange

Typography

FREE-MOTO uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital.

Aa
Open SansBodySans Serif
Aa
Open SansHeadingsSans Serif
Aa
Courier 10 PitchUIMonospace

Logo Anatomy

FREE-MOTO uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, dynamic.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleandynamic

Brand Character

FREE-MOTO is authoritative and decisive, energetic and passionate.

Enthusiasm
80%
Confidence
75%
Warmth
65%
Technicality
60%
Urgency
50%
Voice Person

third

Reading Level

high_school

CTA Style

urgent

Signature Words

motomotocyklůdovozceMoravě

Design Playbook

Photography

product photography, action shots

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Hero Approach

image_carousel

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Regional presence, based in CZ.

Origin

CZ

Market Scope

regional

Languages

cs

FREE-MOTO is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FREE-MOTO. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderncleandynamic

Brand Codes

Největší dovozce kvalitních motocyklů na Moravě!

CatchphraseSupporting

Repeated tagline on the website.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, clean and readable.

Consistency70%
Website
ActiveOccasional

Skull with Wings

MascotSupporting

A skull wearing a helmet with wings extending from the sides, used as a logo.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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