Freegluten.cz

The Innocent

“Vítejte v našem obchodě!”

Food & Beverage·Food Products·freegluten.cz

Serves Individuals with gluten intolerance or celiac disease

Open SansAuthenticFriendlyNaturalReliable11/12 intel

What Drives Them

🌿

The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityHealthAccessibilityCommunity

Color Intelligence

Freegluten.cz anchors on Yellow (#f0f1e5) as their primary brand signal, paired with Orange (#482e20), and accented by Green. The palette leans warm — inviting and energetic.

#f0f1e5

Primary

#482e20

Secondary

#a4c313

Accent

#876a50

Accent

#c6ca99

Accent

#dcdacf

Accent

warm palette(6w/0c)Yellow · Orange · Green

Typography

Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Open Sans— BodySans Serif

Arial— HeadingsSans Serif

Verdana— secondary_headingSans Serif

Logo Anatomy

Freegluten.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: organic, natural, friendly.

Type

Combination Mark

Primary Shape

round

Contains

Icon + Text

Complexity

5/10

organicnaturalfriendly

Brand Character

Freegluten.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth

85%

Enthusiasm

80%

Confidence

70%

Formality

40%

Technicality

35%

Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

bezlepkovéfreeglutenpotraviny

Design Playbook

Photography

product, food

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on Shoptet.

Websitehttps://freegluten.cz

Built withShoptet

Market Presence

Nationwide presence, based in CZ.

Origin

Market Scope

national

Languages

Freegluten.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Freegluten.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →