Freo.cz - Ivan Hofman
The CreatorServes Small to medium-sized businesses
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Freo.cz - Ivan Hofman anchors on a muted Blue (#607da5) as their primary brand signal, paired with Blue (#c1d1db), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#607da5
Primary
#c1d1db
Secondary
#326277
Accent
#94abb8
Accent
#f9fcfc
Background
#afc1cc
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Arial!important (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Freo.cz - Ivan Hofman uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
Freo.cz - Ivan Hofman is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
stock, professional
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
Freo.cz - Ivan Hofman is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Freo.cz - Ivan Hofman. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Ivan Hofman
The brand is named after and features the founder.
Golden Yellow
Used for accents and calls to action, conveying creativity and energy.
Arial
Used throughout the site for headings and body text.
FREO wordmark
The FREO wordmark uses a bold, sans-serif typeface with a clean and modern aesthetic.
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