What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Freš Beer anchors on a muted Orange (#e4ddd1) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#e4ddd1
Primary
#8c847c
Accent
#19181a
Text
#b2aca6
Accent
#5c5855
Background
#393635
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in AlegreyaSans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Freš Beer uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Freš Beer is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
local
en, cs
Freš Beer is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Freš Beer. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
E4DDD1
Light beige color used for the background.
Montserrat
Used for headings, providing a modern and readable appearance.
Freš Beer Logo Font
The logo uses a sans-serif font with a bold, slightly rounded appearance, giving it a modern and approachable feel.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
