Fresenius Medical Care
The Creator“Inovativní produkty, terapie a služby vytváří budoucnost pro naše pacienty, kterou stojí za to žít.”
Serves Patients with chronic kidney failure
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Fresenius Medical Care anchors on a vivid Blue (#005497) as their primary brand signal, paired with Blue (#98aaba), and accented by Green. The palette leans cool — projecting trust and professionalism.
#005497
Primary
#98aaba
Secondary
#cde3d5
Accent
#00807e
Accent
#00397b
Accent
#368cc2
Accent
Typography
Fresenius Medical Care uses NotoSans across both headings and body — a sans-serif — clean, modern, and optimized for digital.
Logo Anatomy
Fresenius Medical Care uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, corporate, clean.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
Fresenius Medical Care is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
Medical, Clinical, Patient-focused
natural
full_color
flat
top
rounded
moderate
image
Yes
Digital Footprint
active on 4 social platforms, offers dark mode.
Market Presence
Global presence, based in DE, communicating in 12 languages.
DE
global
cs, fi, de, hu, en, es, pl, ro, sv, da, tr, ja
Fresenius Medical Care is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fresenius Medical Care. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Deep Blue
Used for the logo and primary website elements, conveying trust and reliability.
Noto Sans
Used for body text and headings, providing a clean and professional look.
Dialysis Technologies
Focus on innovative dialysis products and therapies.
Chevron Logo
The Fresenius Medical Care logo features three downward-pointing chevrons stacked on top of each other.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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