Fresh Fridge
“Dobrou chuť”
Serves Health-conscious individuals seeking convenient meal options
What Drives Them
Color Intelligence
Fresh Fridge anchors on Green (#36601e) as their primary brand signal, paired with Green (#72cc3f), and accented by Green. The palette leans cool — projecting trust and professionalism.
#36601e
Primary
#72cc3f
Secondary
#cedad0
Accent
#709475
Accent
#4e8c2b
Accent
#63b137
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fresh Fridge uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fresh Fridge is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Food photography, Lifestyle
natural
realistic
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on solidpixels, active on 1 social platform.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
Fresh Fridge is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fresh Fridge. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Green
Used extensively throughout the website to convey freshness.
Montserrat
Used for headings, providing a modern and clean look.
Dobrou chuť
Repeated phrase meaning 'Enjoy your meal'.
Fresh Fridge Logo Font
The Fresh Fridge logo uses a distinctive, flowing, handwritten-style font in bright green.
Monster Packaging
The product packaging features colorful, cartoonish monster illustrations with bold outlines and vibrant colors.
Social Media Intelligence
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