Freshlabels Flagship Store
The InnocentServes Young adults interested in fashion and sustainable products
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Freshlabels Flagship Store anchors on a muted Red (#4e3b3c) as their primary brand signal. The palette leans warm — inviting and energetic.
#1a1919
Text
#cacaca
Background
#f1f1f1
Background
#777777
Background
#000000
Background
#4e3b3c
Primary
Typography
Headings set in freshlabels (a sans-serif — clean, modern, and optimized for digital), body in Circular (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Freshlabels Flagship Store uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: minimalist, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Freshlabels Flagship Store is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
playful
Signature Words
Design Playbook
lifestyle, product
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 5 languages.
CZ
national
cs, en, sk, de, nl
Freshlabels Flagship Store is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Freshlabels Flagship Store. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Freshlabels
Unique and memorable name.
#1a1919
Used for the website's header and some text elements.
Circular
Used for headings, providing a modern and readable look.
Freshlabels logo
The Freshlabels logo features a stylized, geometric 'F' and 'L' that are interlocked and appear to be constructed from thick, angular lines, creating a modern and distinctive mark.
Social Media Intelligence
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