What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#c8c8c8
Accent
#5c5c5c
Accent
#1b1b19
Text
#fdfdfd
Background
#2b2b2b
Text
#a7a7a6
Accent
Typography
Logo Anatomy
Frída uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Line drawing portrait
A simple, single-line drawing style used for portraits, as seen on the book cover.
Curtain reveal
The logo uses a curtain shape to reveal a figure, creating a theatrical or dramatic effect.
Frida logo font
The logo uses a bold, sans-serif font with a slightly irregular or hand-drawn feel for the word 'FRIDA'.
Products & Business
Social Media Intelligence
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