FRKAL a spol., s.r.o.
The EverymanServes Car owners, mechanics, and auto repair shops looking for affordable used parts.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
FRKAL a spol., s.r.o. anchors on Blue (#11298e) as their primary brand signal, paired with Red (#d33a36), and accented by Green. The palette leans warm — inviting and energetic.
#11298e
Primary
#d33a36
Secondary
#3c840f
Accent
#d00000
Accent
#1a1937
Accent
#cfcfcf
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FRKAL a spol., s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
FRKAL a spol., s.r.o. communicates with a balanced, middle-of-the-road voice.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
FRKAL a spol., s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FRKAL a spol., s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
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