What Drives Them
Color Intelligence
FRUVIA anchors on Orange (#b59656) as their primary brand signal. The palette leans warm — inviting and energetic.
#2b2a29
Text
#d3d3d3
Background
#b59656
Primary
#5b5351
Background
#fcfcfc
Background
#000000
Background
Typography
Headings set in TheanoDidotRegular (a serif — evoking tradition, authority, and print heritage), body in Roboto (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FRUVIA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
FRUVIA is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Bzová, CZ.
CZ
Bzová, CZ
national
cs
FRUVIA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FRUVIA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dune
Used for backgrounds and text elements, creating a natural feel.
TheanoDidotRegular
Used for headings, conveying elegance and tradition.
Natural Light Food Photography
Close-up shots of fruits and ingredients with natural lighting.
Unique Fruit Blends
Emphasis on special fruit combinations and recipes.
Fruit bar packaging
The fruit bar packaging features a circular logo with a leaf, a photo of the fruit bar, and a color scheme that matches the fruit ingredients.
Fruit arrangement
The photography style features fresh fruit arranged in a natural setting, often with a rustic or wooden background.
FRUVIA logo
The FRUVIA logo uses a bold, sans-serif typeface with a stylized 'F' and a registered trademark symbol.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
