FT Records
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
FT Records anchors on Red (#d6211f) as their primary brand signal, paired with Blue (#1e244f), and accented by Red. The palette leans warm — inviting and energetic.
#d6211f
Primary
#1e244f
Secondary
#4a3e3c
Accent
#3c2c23
Accent
#5d5968
Accent
#f5f5f5
Background
Typography
Headings set in proxima-nova (a sans-serif — clean, modern, and optimized for digital), body in Gill Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
FT Records is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
FT Records is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FT Records. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Fire Engine Red
Used as a primary accent color, especially in the logo and call-to-action buttons.
Proxima Nova
Used for headings and body text, providing a modern and clean look.
FT
Short for Full Time, used as the brand's initials.
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