FATFUCK smash burgers

The Outlaw

Food & Beverage·Restaurant·ftfck.cz

Serves Young adults, locals

PoppinsCasualEnergeticPlayfulLocal11/12 intel

What Drives Them

⚡

The Outlaw

Challenges the status quo. Breaks rules to build better ones.

Quality IngredientsCommunityConvenience

Color Intelligence

and accented by Gray. The palette leans warm — inviting and energetic.

#555555

Accent

#c6c6c6

Accent

#fdfdfd

Background

#707070

Accent

#000000

Background

#e3e3e3

Accent

warm palette(6w/0c)Gray

Typography

Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Poppins— HeadingsSans Serif

Roboto— BodySans Serif

Lora— secondary_headingSerif

Logo Anatomy

FATFUCK smash burgers uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, playful.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

6/10

modernplayful

Brand Character

FATFUCK smash burgers is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible and playful and witty.

Enthusiasm

90%

Confidence

80%

Humor

80%

Rebellion

70%

Urgency

60%

Voice Person

third

Reading Level

high_school

CTA Style

urgent

Signature Words

smash burgers

Design Playbook

Photography

food photography, close-up

Lighting

natural

Color Treatment

saturated

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress.

Websitehttps://ftfck.cz

Built withWordPress

Market Presence

Local market, headquartered in Prague, CZ.

Origin

Headquarters

Prague, CZ

Market Scope

local

Languages

FATFUCK smash burgers is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FATFUCK smash burgers. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

IconText

Primary shape: circle

Complexity60%

modernplayful

Brand Codes

FATFUCK

Acronym CodeSupporting

The brand is known by its acronym.

Consistency100%

WebsiteAdvertisingSocial

ActiveOccasional

Poppins

Typography CodeSupporting

Modern font used for headings, bold and attention-grabbing.

Consistency90%

Website

ActiveOccasional

FATFUCK smash burgers

Naming ConventionSupporting

Brand name is part of the product name.

Consistency100%

WebsiteAdvertisingSocial

ActiveOccasional

FATFUCK logo

Typography CodeSupporting

The brand name is written in a bold, rounded, sans-serif font with a slight upward curve, giving it a playful and attention-grabbing appearance.

Consistency90%

Website

ActiveOccasional

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