What Drives Them
Color Intelligence
FTV Prima anchors on a vivid Red (#ff3555) as their primary brand signal, paired with Orange (#ff951f), and accented by Purple. The palette leans warm — inviting and energetic.
#ff3555
Primary
#ff951f
Secondary
#b877fe
Accent
#03bdbe
Accent
#b5021c
Accent
#d3bcbf
Accent
Typography
FTV Prima uses Hurme3 across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
FTV Prima uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean.
Wordmark
rectangle
Text
3/10
Brand Character
FTV Prima is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
urgent
Signature Words
Design Playbook
studio, lifestyle
natural
full_color
flat
top
rounded
loose
image
Digital Footprint
Built on nuxt, active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Prima Red
Used in the logo and as a primary color throughout the site.
Hurme3
Modern and bold font used for headings and titles.
Sledujte filmy, seriály a pořady TV Prima
Repeated phrase promoting their content.
Prima+ Logo Font
The 'prima+' logo uses a bold, sans-serif typeface with a rounded, slightly playful feel, particularly noticeable in the '+' symbol.
Prima+ logo
The Prima+ logo features a sans-serif typeface with a plus sign in a contrasting color, creating a modern and recognizable brand mark.
Social Media Intelligence
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