Funrun.cz logo

Funrun.cz

The Everyman
Retail·Shoes·funrun.cz

Serves Running enthusiasts and athletes

OswaldReliablePracticalEnergeticApproachable10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityPerformanceCustomer SatisfactionExpertise

Color Intelligence

Funrun.cz anchors on a muted Blue (#d7e2e5) as their primary brand signal, paired with Green (#93d628), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#d7e2e5

Primary

#93d628

Secondary

#02bae7

Accent

#a5cad3

Accent

#33b3d1

Accent

#6ebacc

Accent

cool palette(0w/5c)Blue · Green

Typography

Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
OswaldHeadingsSans Serif
Aa
RobotoBodySans Serif
Aa
Open Sanssecondary_headingSans Serif
Aa
ArialUISans Serif
Aa
SFProDisplaynavigationSans Serif

Logo Anatomy

Funrun.cz uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Funrun.cz is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate.

Enthusiasm
85%
Warmth
75%
Confidence
70%
Urgency
50%
Technicality
40%
Voice Person

third

Reading Level

middle_school

CTA Style

playful

Signature Words

FunRunAltraTopoVibramPohodlná

Design Playbook

Photography

Product-focused, Action shots

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
facebookinstagramyoutube

Market Presence

Nationwide presence, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

national

Languages

cs

Funrun.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Funrun.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Lime Green

Signature ColorSupporting

Used prominently in the logo and call-to-action buttons.

Consistency85%
WebsiteSocial
ActiveOccasional

Oswald

Typography CodeSupporting

Used for headings, giving a modern and sporty feel.

Consistency80%
Website
ActiveOccasional

Nejpohodlnější obuví

CatchphraseSupporting

Repeated phrase emphasizing comfort.

Consistency70%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

More brands in Retail

Explore other brands in this industry to compare visual identities.