Futurum Music Bar
The Innocent“Hudební klub na Smíchově, kde pravidelně vystupují čeští i zahraniční umělci.”
Serves Young adults and music enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Futurum Music Bar anchors on a muted Blue (#acb6ce) as their primary brand signal, paired with Blue (#2c5ea5), and accented by Gray. The palette balances warm and cool tones.
#6c6c6c
Accent
#303030
Text
#acb6ce
Primary
#f8fbfb
Background
#000000
Background
#2c5ea5
Secondary
Typography
Headings set in ATCOverlook-Bold (a sans-serif — clean, modern, and optimized for digital), body in ATCOverlook-Regular (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Futurum Music Bar uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Futurum Music Bar is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Live music, Event photography
stage lighting
full_color
flat
header_menu
rounded
moderate
image_carousel
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Futurum Music Bar is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Futurum Music Bar. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#2c5ea5
Used as a primary accent color, particularly for calls to action.
ATCOverlook-Regular
Used for headings, providing a modern and bold look.
Futurum Music Bar
Simple and direct naming convention.
Social Media Intelligence
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