FYTOS logo

FYTOS

The Caregiver
Agriculture·Garden Center·fytos.cz

Serves Home gardeners and landscaping professionals

MenloReliablePracticalNature-focusedHelpful11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

QualitySustainabilityExpertiseCustomer Service

Color Intelligence

FYTOS anchors on a vivid Green (#036c09) as their primary brand signal, paired with Red (#ed0007), and accented by Green. The palette leans cool — projecting trust and professionalism.

#036c09

Primary

#ed0007

Secondary

#01903a

Accent

#eeefeb

Accent

#04c174

Accent

#4c5205

Accent

cool palette(2w/3c)Green · Red · Yellow

Typography

Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Menlo (a monospace — technical and precise, common in code-first brands). 3 typeface families in play — a richer, more layered typographic system.

Aa
MenloBodyMonospace
Aa
ArialHeadingsSans Serif
Aa
arialsecondary_headingSans Serif
Aa
ArialnavigationSans Serif

Logo Anatomy

FYTOS uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

FYTOS is authoritative and decisive, warm and approachable.

Confidence
75%
Warmth
70%
Enthusiasm
65%
Technicality
60%
Formality
55%
Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

fytoszahradnícentrumstromkyzeleně

Design Playbook

Photography

Natural, Outdoor

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
instagram

Market Presence

Local market, headquartered in Plzeň, CZ, communicating in 4 languages.

Origin

CZ

Headquarters

Plzeň, CZ

Market Scope

local

Languages

en, cs, de, ru

FYTOS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FYTOS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Fytos Green

Signature ColorSupporting

#046905, used for the logo and primary branding elements.

Consistency90%
WebsiteSocial
ActiveOccasional

Menlo

Typography CodeSupporting

Used for headings, providing a modern and clean look.

Consistency80%
Website
ActiveOccasional

Overlapping Fruit Icon

Signature ShapeSupporting

The logo features two overlapping fruit shapes, one red and one green, creating a distinctive visual.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Instagram

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