G IMPULS Praha
The Ruler“Na základě vyhodnocení fyzikálních vlastností prostředí poskytneme prostorovou představu o stavbě území.”
Serves Construction companies, developers, government agencies
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
G IMPULS Praha anchors on Green (#10b310) as their primary brand signal, paired with Red (#4b3934), and accented by Gray. The palette leans warm — inviting and energetic.
#10b310
Primary
#4b3934
Secondary
#000000
Background
#2a2928
Text
#cccbcb
Accent
#5d5c5b
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
G IMPULS Praha uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: geometric, modern, professional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
G IMPULS Praha is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
technical, environmental
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Praha, CZ, communicating in 2 languages.
CZ
Praha, CZ
national
cs, en
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Engineering Geology Expertise
Highlighting their experience in engineering geology.
10b310
Green color used in the logo and as a highlight color.
Stylized 'S'
The letter 'S' in the logo is stylized with a sharp, angular design, creating a distinctive shape.
Geometric Sans-Serif
The logo uses a bold, geometric sans-serif typeface for 'IMPULS' and 'PRAHA', giving it a modern and technical feel.
Environmental Survey
The website features a photography style that showcases the company's work in environmental surveys, often depicting people using specialized equipment in outdoor settings.
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