GAP
The InnocentServes Families and individuals seeking comfortable, everyday clothing
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
GAP anchors on a vivid Blue (#020134) as their primary brand signal, paired with Blue (#9797aa), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#020134
Primary
#c3c6cd
Accent
#9797aa
Secondary
#575868
Accent
#8a8b96
Accent
#fbfbfc
Background
Typography
Headings set in Merriweather (a serif — evoking tradition, authority, and print heritage), body in gapSans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
GAP uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
GAP is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
lifestyle, product
natural
full_color
flat
top_navigation
rounded
comfortable
image_carousel
Digital Footprint
Built on Next.js.
Market Presence
multinational, based in US.
US
multinational
cs
GAP is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by GAP. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Navy Blue
Used for the logo and primary navigation.
gapSans
Custom font used for headings and branding elements.
GAP
The brand is known by its acronym.
GAP font
The GAP logo uses a bold, sans-serif font with a clean and modern look.
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