Garrett - Advancing Motion
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Garrett - Advancing Motion anchors on a vivid Red (#ed1c24) as their primary brand signal, paired with Orange (#fbab8f), and accented by Gray. The palette leans warm — inviting and energetic.
#ed1c24
Primary
#fffffe
Background
#fbab8f
Secondary
#535659
Accent
#000000
Background
#e1ddde
Accent
Typography
Headings set in Gotham A (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Garrett - Advancing Motion uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean, bold.
Wordmark
rectangle
Text
3/10
Brand Character
Garrett - Advancing Motion is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
first_plural
college
direct
Signature Words
Design Playbook
product, technical
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 5 social platforms.
Market Presence
Global presence, based in US.
US
global
en
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Garrett Red
Used in the logo and as an accent color throughout the website, #ed1c24.
Inter
Used for body text, providing a clean and modern feel.
Advancing Motion
Used in the brand name and throughout the website.
Turbo Technology
Focus on turbo, hybrid & electrified applications.
Modular Layout
Use of cards and sections to present information.
Garrett Font
The Garrett logo uses a specific sans-serif font that is used consistently throughout the website.
Social Media Intelligence
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