What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Gaston anchors on a muted Orange (#46392e) as their primary brand signal, paired with Blue (#2d3090), and accented by Blue. The palette balances warm and cool tones.
#46392e
Primary
#2d3090
Secondary
#e4e5f1
Accent
#ffffff
Background
#c5c6e1
Accent
#c2c2c1
Accent
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Gaston is authoritative and decisive.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Zlín, CZ.
CZ
Zlín, CZ
national
cs
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Brand Codes
Regional Origin
References to the Czech Republic and its regional identity.
Gold Accent
Consistent use of gold (#d2ac55) for headings, links, and accents.
Georgia Headings
Use of Georgia font for headings creates a traditional and reliable feel.
Social Media Intelligence
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