What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Gatlida anchors on Green (#b9dc38) as their primary brand signal, paired with Blue (#30a8dc), and accented by Yellow. The palette balances warm and cool tones.
#b9dc38
Primary
#30a8dc
Secondary
#f7fc05
Accent
#73c492
Accent
#87cc7c
Accent
#838b00
Accent
Typography
Headings set in skautbold (a sans-serif — clean, modern, and optimized for digital), body in Inter var (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Gatlida uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Gatlida is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Kamenice nad Lipou, CZ.
CZ
Kamenice nad Lipou, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#2ea6dc
Blue color used for primary elements.
Inter var
Modern font used for text.
Skauting
References scouting culture.
Arrow in Circle
A yellow arrow piercing a blue circle, surrounded by a yellow ring, serves as the organization's logo.
Social Media Intelligence
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