GESICON
The RulerServes Construction companies and developers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
GESICON anchors on a vivid Red (#c40e0e) as their primary brand signal, paired with Blue (#0c2a55), and accented by Red. The palette leans warm — inviting and energetic.
#c40e0e
Primary
#0c2a55
Secondary
#eccfd0
Accent
#d75e5e
Accent
#d8a1a4
Accent
#353d2b
Accent
Typography
Headings set in GeneratePress (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
GESICON uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
GESICON is formal and professional, authoritative and decisive, technically detailed.
first_plural
high_school
direct
Signature Words
Design Playbook
Technical, Industrial
natural
realistic
flat
standard
rounded
balanced
image
Digital Footprint
Built on WordPress.
Market Presence
Regional presence, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Geotechnical Expertise
Mention of professional services in geotechnics and geology.
Arrowhead Logo
The logo features a red rectangle with the company name "GESICON" in a bold sans-serif font, with a downward-pointing arrowhead shape extending from the bottom of the rectangle.
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