GOBI Kašmír
The RulerServes Affluent individuals seeking high-quality cashmere clothing
What Drives Them
Commands authority and sets the standard for the category.
GOBI Kašmír's brand is deeply rooted in the essence of cashmere itself. The brand's values, personality, signature words, and key brand codes all point to a singular focus on the luxurious and high-quality nature of cashmere products.
Color Intelligence
GOBI Kašmír anchors on Red (#ebd3d4) as their primary brand signal, paired with Red (#daa5a8), and accented by Red. The palette leans warm — inviting and energetic.
#ebd3d4
Primary
#daa5a8
Secondary
#cd8286
Accent
#c16267
Accent
#b1373d
Accent
#fefefe
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
GOBI Kašmír is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Product-focused, Lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
GOBI Kašmír is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by GOBI Kašmír. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
GOBI Red
The brand uses a specific shade of red, #cc1818, consistently in its logo and website elements.
Montserrat Heading
The brand uses Montserrat for headings, creating a modern and elegant feel.
Cashmere Origin
The brand emphasizes the origin and quality of its cashmere products.
Martin Trávníček
The website lists Martin Trávníček as the owner, providing his contact information.
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