What Drives Them
Color Intelligence
GoldBee anchors on Orange (#cc9832) as their primary brand signal, paired with Orange (#f2ead5), and accented by Orange. The palette leans warm — inviting and energetic.
#cc9832
Primary
#ffffff
Background
#f2ead5
Secondary
#d1aa57
Accent
#dbbe7f
Accent
#6c515c
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
GoldBee uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
GoldBee is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Product-focused, Lifestyle, Action
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Gold
Used in the logo and as a primary accent color (#cc9932).
Poppins
Used for headings, providing a modern and stylish look.
#begold #goldbee
Used in the description and social media.
Honeycomb
The honeycomb shape is used as an icon and visual element.
Goldbee wordmark
The wordmark uses a sans-serif font with the 'gold' portion in black and the 'bee' portion in gold.
Social Media Intelligence
GoldBee, Brno. 17 379 To se mi líbí · Mluví o tom (1 364). Ručně šité výrobky z naší dílny v Brně ✂️
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