What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Goldpack.cz anchors on Blue (#393186) as their primary brand signal, paired with Blue (#dee1e5), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#393186
Primary
#dee1e5
Secondary
#30bbfc
Accent
#000000
Text
#b0b1b4
Accent
#c9c9cd
Accent
Typography
Headings set in Roboto Condensed (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Goldpack.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Goldpack.cz is authoritative and decisive, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Deep Indigo
Used in the logo and as a primary accent color throughout the website.
Roboto
Used for body text, providing a clean and modern appearance.
Product Focus
Naming products based on the type of jewelry they are for (e.g., 'krabičky na prsteny').
Gold Pack Font
The Gold Pack logo uses a specific font with a bold, slightly condensed sans-serif typeface for 'GOLD PACK'.
Jewelry Box Imagery
The website prominently features images of jewelry boxes, particularly paper boxes with ribbons and imitation canvas surfaces, showcasing the company's product focus.
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