GOOD PLACES
The Innocent“Autentické zážitky pro zvídavé cestovatele”
Serves Curious travelers seeking authentic experiences
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
GOOD PLACES anchors on a vivid Blue (#05645d) as their primary brand signal, paired with Blue (#8db9b6), and accented by Orange. The palette balances warm and cool tones.
#05645d
Primary
#8db9b6
Secondary
#fac48f
Accent
#f68826
Accent
#fcf9f5
Background
#426a7f
Accent
Typography
Headings set in Aller (a sans-serif — clean, modern, and optimized for digital), body in Asap (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
GOOD PLACES uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
GOOD PLACES is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
GOOD PLACES is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by GOOD PLACES. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Forest Green
Used as the primary color for the logo and website accents.
Asap
Used for headings, providing a modern and approachable feel.
Autentické zážitky pro zvídavé cestovatele
Tagline emphasizing authentic experiences for curious travelers.
Spiral motif
The logo features a distinctive spiral motif, with three interlocking spirals forming a central design element.
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