GOODIE
The Everyman“Goodie :: GOODIE”
Serves Environmentally conscious coffee lovers
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
GOODIE anchors on Green (#b8d431) as their primary brand signal, paired with Blue (#007aff), and accented by Blue. The palette leans warm — inviting and energetic.
#ffffff
Background
#000000
Background
#b8d431
Primary
#007aff
Secondary
#1abc9c
Accent
#dc3545
Accent
Typography
Headings set in ITC Avant Garde Gothic Pro (a sans-serif — clean, modern, and optimized for digital), body in Poppins (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
GOODIE uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
GOODIE is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
GOODIE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by GOODIE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
GOODIE
Simple, positive name suggesting treats and enjoyment.
Lime Green
Use of #b8d431 to represent freshness and energy.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
