What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Google anchors on a vivid Yellow (#f9bb06) as their primary brand signal, paired with Red (#ea4335), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#f9bb06
Primary
#fdfefe
Background
#ea4335
Secondary
#4285f4
Accent
#34a853
Accent
#b5bbc4
Accent
Typography
Headings set in Google Sans (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Google uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Google is authoritative and decisive, energetic and passionate.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
offers dark mode.
Market Presence
Global presence, based in XX.
XX
global
en
Google is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Google. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Google Blue
#4285f4 used in the logo and for primary links.
Google Sans
Used for headings and body text, providing a modern and clean look.
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