Gorenje
The Ruler“Vítejte, Anonymous!”
Serves Homeowners and families seeking reliable and stylish appliances
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Gorenje anchors on a muted Blue (#cee3e3) as their primary brand signal, paired with Blue (#5a6971), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#cee3e3
Primary
#5a6971
Secondary
#47cdc4
Accent
#89dfd9
Accent
#98a1a7
Accent
#ffffff
Background
Typography
Headings set in NeueHelveticaPaneuropean75Bold (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Gorenje is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product-focused, lifestyle
natural
full_color
flat
dropdown
rounded
balanced
image
Digital Footprint
active on 3 social platforms.
Market Presence
multinational, based in SI.
SI
multinational
cs
Gorenje is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Gorenje. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Teal
Used as a primary brand color in logos and website elements.
NeueHelveticaPaneuropean75Bold
Used for headings, providing a modern and bold look.
60 let
Highlights the brand's long history.
Social Media Intelligence
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