Gradient
The RulerServes Homeowners and businesses seeking construction services
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Gradient anchors on Blue (#a3c6e5) as their primary brand signal, paired with Green (#93be3b), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#a3c6e5
Primary
#93be3b
Secondary
#9baab0
Accent
#f7f6f1
Background
#313a35
Text
#748082
Background
Typography
Headings set in Lora (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Gradient uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Gradient is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
natural
full_color
flat
top
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Regional presence, headquartered in Rožnov pod Radhoštěm, CZ.
CZ
Rožnov pod Radhoštěm, CZ
regional
en
Gradient is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Gradient. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Green
#93be3c is used as a primary color, representing growth and stability.
Montserrat
Used for headings, providing a modern and professional look.
Gradient Font
The logo uses a bold, sans-serif font with a distinctive 'G' that has a gradient effect.
Real Estate Photography
The photography style features bright, wide-angle shots of properties, emphasizing natural light and landscaping.
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