GRAM - bezobalový obchod logo

GRAM - bezobalový obchod

Retail·Zero Waste Store·gram-olomouc.cz

Serves Environmentally conscious consumers

PoppinsEco-friendlySustainableCommunity-focusedEthical10/12 intel

What Drives Them

SustainabilityReducing WasteSupporting Local ProducersTransparency

Color Intelligence

GRAM - bezobalový obchod anchors on a vivid Yellow (#ffc702) as their primary brand signal, paired with Red (#d33a36), and accented by Green. The palette leans warm — inviting and energetic.

#ffc702

Primary

#d33a36

Secondary

#3c840f

Accent

#d00000

Accent

#1a1937

Accent

#000000

Background

warm palette(4w/1c)Yellow · Red · Green · Blue

Typography

Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
PoppinsHeadingsSans Serif
Aa
ArialBodySans Serif
Aa
var(--template-font)UISans Serif
Aa
var(--template-headings-font)secondary_headingSans Serif

Logo Anatomy

GRAM - bezobalový obchod uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

GRAM - bezobalový obchod is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
85%
Enthusiasm
80%
Confidence
65%
Formality
40%
Nostalgia
40%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

bezobalovýobchodOlomoucpotravinyekodrogerie

Design Playbook

No design patterns detected

Digital Footprint

active on 2 social platforms.

Social
instagramfacebook

Market Presence

Local market, headquartered in Olomouc, CZ.

Origin

CZ

Headquarters

Olomouc, CZ

Market Scope

local

Languages

cs

GRAM - bezobalový obchod is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by GRAM - bezobalový obchod. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

GRAM

Naming ConventionSupporting

Short, memorable name, likely referencing 'grams' as a unit of measurement for bulk goods.

Consistency90%
WebsiteSocial
ActiveOccasional

Bright Yellow

Signature ColorSupporting

Used in the logo and website accents (#ffc702).

Consistency70%
WebsiteSocial
ActiveOccasional

Bold sans-serif

Typography CodeSupporting

The logo uses a bold, sans-serif typeface for the word "GRAM".

Consistency90%
Website
ActiveOccasional

Stylized can

Signature ShapeSupporting

The letter 'O' in GRAM is replaced with a stylized illustration of a can, representing the 'bezobalový' (package-free) concept.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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