What Drives Them
Brings ideas to life. Values imagination and self-expression.
Grass emphasizes quality, precision, and durability, coupled with a professional and confident voice. This, along with their technical focus, points to a core positioning around reliability in furniture hardware.
Color Intelligence
Grass anchors on a vivid Green (#006f00) as their primary brand signal, paired with Green (#62c544), and accented by Green. The palette leans cool — projecting trust and professionalism.
#006f00
Primary
#62c544
Secondary
#afe1a0
Accent
#f4faf2
Background
#000000
Background
#4e4e4a
Text
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Grass is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product shots, technical, studio
studio
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Grass is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Grass. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Variant Purple
The distinctive purple color used in the logo and throughout the website. Hex: #720eec
Inter
The primary sans-serif font used for body text and headings.
Product Series
Products are often grouped into named series (e.g., Vionaro, Dynapro).
Product Category Filters
Extensive use of filters to narrow down product selection.
Technical Product Shots
Product photography focuses on technical details and features.