Gruna, s.r.o. logo

Gruna, s.r.o.

The Innocent
Footwear·Shoes·gruna.cz

Serves Wholesale buyers, uniformed services, professionals

RalewayReliablePracticalTraditionalProfessional11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityDurabilityTraditionProfessionalism

Color Intelligence

Gruna, s.r.o. anchors on Blue (#0e5863) as their primary brand signal, paired with Orange (#c0b5b1), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#0e5863

Primary

#c0b5b1

Secondary

#008485

Accent

#00556b

Accent

#003983

Accent

#9d8270

Accent

cool palette(2w/4c)Blue · Orange

Typography

Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
RalewayHeadingsSans Serif
Aa
Open SansBodySans Serif
Aa
Arialsecondary_headingSans Serif
Aa
Open SansnavigationSans Serif

Logo Anatomy

Gruna, s.r.o. uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

cleanmodern

Brand Character

Gruna, s.r.o. is formal and professional, authoritative and decisive.

Formality
75%
Confidence
70%
Warmth
65%
Enthusiasm
55%
Technicality
40%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

obuvíslužebníchuniformámprofesevelkoobchod

Design Playbook

Photography

product, stock

Lighting

natural

Color Treatment

full_color

Icons

line_art

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withwordpress
Social
facebook

Market Presence

Nationwide presence, headquartered in Uherský Brod, CZ.

Origin

CZ

Headquarters

Uherský Brod, CZ

Market Scope

national

Languages

cs

Gruna, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Gruna, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
cleanmodern

Brand Codes

#0e5863

Signature ColorSupporting

Dark teal used in the logo and website headers.

Consistency90%
Website
ActiveOccasional

Raleway

Typography CodeSupporting

Used for headings, providing a modern and readable feel.

Consistency80%
Website
ActiveOccasional

Czech Made

Heritage ElementSupporting

Emphasizes the production of quality Czech footwear.

Consistency70%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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