ŘECKÝ E-SHOP
The InnocentServes Customers interested in Greek products and cuisine
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
The brand's values, personality, signature words, voice profile, and key brand codes all strongly emphasize its Greek origin and heritage. This is the most distinctive and consistently reinforced aspect of the brand.
Color Intelligence
ŘECKÝ E-SHOP anchors on Blue (#809bc2) as their primary brand signal, paired with Orange (#bba598), and accented by Orange. The palette leans warm — inviting and energetic.
#809bc2
Primary
#bba598
Secondary
#4f4130
Accent
#fdfdfd
Background
#cec8c6
Background
#252525
Text
Typography
ŘECKÝ E-SHOP uses Poppins across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
ŘECKÝ E-SHOP uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, friendly.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
ŘECKÝ E-SHOP is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
product-focused, natural light
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
ŘECKÝ E-SHOP is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ŘECKÝ E-SHOP. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Family Business Since 2004
The website highlights that the business is a family-run operation since 2004, emphasizing tradition and experience.
Greek Origin
The brand identity is strongly tied to Greek culture, products, and traditions.
KALIMERA
The Greek greeting 'KALIMERA' is prominently featured, reinforcing the brand's Greek identity.
Light Blue
The light blue color (#6c98c6) is used consistently in the header, buttons, and links, creating a cohesive visual identity.
Greek flag
The Greek flag is used as a symbol of the brand's origin or association with Greece.
Olive oil bottle
A dark glass bottle with a distinctive label featuring an olive tree, likely used for the brand's olive oil product.
Hand-drawn style
The image has a hand-drawn or illustrated style, giving it a personal and artisanal feel.
Man holding olive oil
A man is holding a bottle of olive oil, possibly representing the founder or a key figure associated with the brand.
More brands in Retail
Explore other brands in this industry to compare visual identities.
