Gumu.cz
The Jester“Největší výběr skákacích gum”
Serves Children and young adults
What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
Gumu.cz anchors on a muted Orange (#e9e3da) as their primary brand signal, paired with Orange (#f0cc96), and accented by Orange. The palette leans warm — inviting and energetic.
#e9e3da
Primary
#f0cc96
Secondary
#b2936f
Accent
#574a3c
Accent
#000000
Background
#24292d
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Raleway (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Gumu.cz uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: playful, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Gumu.cz is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
elementary
playful
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
loose
slider
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Gumu.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Gumu.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Skákání přes Gumu je životní styl
Defines the brand's association with a lifestyle.
Gumu
The brand name is also the product name.
Gumu logo font
The Gumu logo uses a rounded, sans-serif font with a slightly playful and modern feel.
Silhouette lifestyle
The website features lifestyle photography with silhouetted figures against a bright, often sunset-like, sky, creating a youthful and energetic vibe.
Social Media Intelligence
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