Gurmand.cz logo

Gurmand.cz

The Ruler

Passion for Better Food & Drinks.

Food & Beverage·Specialty Foods·est. 1990·gurmand.cz

Serves Food enthusiasts seeking high-quality imported products

Source Sans 3SophisticatedPassionateQuality-focusedReliable10/12 intel

What Drives Them

👑
The Ruler

Commands authority and sets the standard for the category.

QualityAuthenticityCustomer SatisfactionTradition

Color Intelligence

Gurmand.cz anchors on Red (#eed8d9) as their primary brand signal, paired with Red (#cbb4b4), and accented by Gray. The palette leans warm — inviting and energetic.

#eed8d9

Primary

#cbb4b4

Secondary

#897f82

Accent

#464244

Text

#fbfbfb

Background

#d33a36

Accent

warm palette(6w/0c)Red · Gray

Typography

Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Source Sans 3BodySans Serif
Aa
Exo 2HeadingsSans Serif
Aa
ArialUISans Serif

Logo Anatomy

Gurmand.cz uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Gurmand.cz is authoritative and decisive, energetic and passionate.

Confidence
70%
Enthusiasm
70%
Formality
60%
Warmth
60%
Technicality
40%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

lahůdkové potravinynápojekvalitní

Design Playbook

Photography

Product-focused, Food photography

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on Shoptet.

Built withShoptet

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Gurmand.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Gurmand.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dusty Rose

Signature ColorSupporting

The color #eed8d8 is used for the background and other prominent elements.

Consistency70%
Website
ActiveOccasional

Source Sans 3

Typography CodeSupporting

Source Sans 3 is used for the main body text, providing a clean and readable experience.

Consistency90%
Website
ActiveOccasional

Passion for Better Food & Drinks

CatchphraseSupporting

Used in the description metadata.

Consistency60%
Website
ActiveOccasional

Importer since 1990

Origin StorySupporting

The company highlights its history as an importer since 1990.

Consistency70%
Website
ActiveOccasional

Chef Mascot

MascotSupporting

A cartoon chef with a large white hat and mustache, giving an "OK" gesture.

Consistency90%
Website
ActiveOccasional

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