GUTOVKA logo

GUTOVKA

The Jester
Sports·Sports Complex·est. 2022·gutovka.cz

Serves Families and sports enthusiasts

Open SansActiveCommunity-focusedFamily-friendlyEnergetic11/12 intel

What Drives Them

🎭
The Jester

Finds joy in the moment. Connects through humor and lightheartedness.

AccessibilityCommunityFunHealth

Color Intelligence

GUTOVKA anchors on Blue (#90d1de) as their primary brand signal, paired with Blue (#0069b4), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#90d1de

Primary

#0069b4

Secondary

#05b0a3

Accent

#183642

Accent

#000000

Background

#454731

Accent

cool palette(2w/4c)Blue · Yellow

Typography

Headings set in Abel (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
AbelHeadingsSans Serif
Aa
Arialsecondary_headingSans Serif
Aa
MondanavigationSans Serif

Logo Anatomy

Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric.

Type

icon_symbol

Primary Shape

abstract

Contains

Icon

Complexity

5/10

moderngeometric

Brand Character

GUTOVKA is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
75%
Enthusiasm
70%
Confidence
65%
Formality
55%
Humor
30%
Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

Sportovní areál

Design Playbook

Photography

candid, action, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

GUTOVKA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by GUTOVKA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Icon Symbol
Icon

Primary shape: abstract

Complexity50%
moderngeometric

Brand Codes

#0069b4

Signature ColorSupporting

Used for the main navigation and other key elements.

Consistency80%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing a clean and readable experience.

Consistency90%
Website
ActiveOccasional

Leaf shape

Signature ShapeSupporting

The logo incorporates a stylized leaf shape, which is distinctive and recurring.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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