GXO Logistics
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
GXO Logistics anchors on a vivid Red (#ff3a00) as their primary brand signal, paired with Red (#ffad95), and accented by Red. The palette leans warm — inviting and energetic.
#ff3a00
Primary
#ffad95
Secondary
#ffd7cb
Accent
#ff5f30
Accent
#e1d4d0
Accent
#ff825d
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in var(--gxo-body-font-family) (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
GXO Logistics uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean, professional.
Wordmark
rectangle
Text
3/10
Brand Character
GXO Logistics is authoritative and decisive, energetic and passionate.
third
college
direct
Signature Words
Design Playbook
professional, corporate, action
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on WordPress, active on 5 social platforms.
Market Presence
Global presence, based in US, communicating in 9 languages.
US
global
en, fr, es, it, nl, pl, de, cs, ro
GXO Logistics is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by GXO Logistics. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Bright Orange
Used as the primary brand color for accents, calls to action, and visual elements.
Montserrat
Used for headings and key text elements, providing a modern and bold feel.
GXO
The company is known by the acronym GXO.
GXO Logo
The GXO logo features a bold, sans-serif typeface with a distinctive 'X' shape, often in orange.
Social Media Intelligence
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