HAAPE
The Ruler“HAAPEAUTOPLACHTY”
Serves Truck owners and operators
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
HAAPE anchors on Red (#f6e2de) as their primary brand signal, paired with Red (#f3c4bf), and accented by Gray. The palette leans warm — inviting and energetic.
#f6e2de
Primary
#f3c4bf
Secondary
#d4d4d4
Accent
#beb9b8
Accent
#fefefe
Background
#d30106
Accent
Typography
Headings set in Times New Roman (a serif — evoking tradition, authority, and print heritage), body in Arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
HAAPE is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on notepad.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
HAAPE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HAAPE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
D30106
Used for accents and key elements, providing a strong and visible presence.
HAAPE
Short and memorable name.
More brands in Manufacturing
Explore other brands in this industry to compare visual identities.
