What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Haillo fashion anchors on a muted Orange (#231e1a) as their primary brand signal, paired with Red (#cb4145), and accented by Red. The palette leans warm — inviting and energetic.
#231e1a
Primary
#cb4145
Secondary
#d5b0b0
Accent
#858381
Accent
#fdfcfc
Background
#1a1937
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Haillo fashion uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Haillo fashion is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on eshop, active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Brno, CZ.
CZ
Brno, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dusty Rose
Used as a primary accent color throughout the website.
Raleway
Used for headings, giving a modern and stylish feel.
Originální česká móda
Used in the title and description.
Czech Fashion
Emphasis on being a Czech fashion brand.
Haillo logo font
The logo uses a bold, sans-serif font for 'haillo' and a cursive font in red for 'collection'.
Group portrait
The group portrait features a diverse group of women dressed in black and white clothing, standing against a plain white background.
Social Media Intelligence
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