Horská chata Hájenka
The Innocent“Krkonoše, Pec pod Snežkou, Hrnčířské boudy”
Serves Families and couples seeking a mountain getaway
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Horská chata Hájenka anchors on Blue (#77b4f3) as their primary brand signal, paired with Blue (#a5d7f4), and accented by Orange. The palette balances warm and cool tones.
#2f2b2e
Text
#464245
Text
#77b4f3
Primary
#a5d7f4
Secondary
#7f685d
Accent
#170f12
Text
Typography
Headings set in Cabin (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Horská chata Hájenka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Horská chata Hájenka is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Nature, Scenic, Interior
natural
full_color
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Pec pod Snežkou, CZ.
CZ
Pec pod Snežkou, CZ
local
cs
Horská chata Hájenka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Horská chata Hájenka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Horská chata
Refers to the mountain chalet tradition.
Cabin
Used for headings, providing a rustic and friendly feel.
Dark Green
Used in the logo and website design (#231718).
HÁJENKA sign
The HÁJENKA sign features a distinctive, slightly irregular, hand-painted style with rounded letterforms, often on a dark wooden background.
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